A groundbreaking partnership between Georgia Southern University, the Sack Company and Learfield's Georgia Southern Sports Properties was announced last week, making it one of the first college athletics programs to feature an on-field logo during regular-season football games. This collaboration highlights Georgia Southern's commitment to excellence while providing its new partner, the Sack Company, a unique opportunity to connect with Eagles fans.
The Sack Company logo will be featured on both 25-yard lines on Evans Family Field at Allen E. Paulson Stadium.
"We are ecstatic to partner with the Sack Company on this first-of-its-kind opportunity. As a new partner, they are supporting Eagles Athletics and leaning into the community in an incredible way," said Jared Benko, Director of Athletics at Georgia Southern. "Our partnership demonstrates an innovative way to deliver high-impact branding and value for the Sack Company while ensuring an incredible environment for our fans."
In addition to on-field visibility and other in-venue signage, the Sack Company will benefit from extensive exposure through television broadcasts, social and digital platforms. The Sack Company will also engage the community year-round through a wide variety of sponsorship programs including additional branding at Allen E. Paulson Stadium, as the presenting sponsor of men's basketball, and as the presenting sponsor of baseball with branding on the home team dugout.
"We are proud to build upon our partnership with Georgia Southern and have a longstanding tradition of growth by helping to build over 15 different buildings on campus over the years. This is an exciting evolution of our commitment to the university, and we are thrilled to support Georgia Southern Athletics and be part of this historic opportunity to feature the Sack Company logos on the field at Paulson Stadium," said Paul Roesel, President and Chairman of the Sack Company.
"We are thrilled to be at the forefront of the changing landscape of college athletics with our partners at Georgia Southern," said Kim Damron, President of Learfield Sports Properties. "Jared and his team have shown exemplary leadership throughout this process and are dedicated to achieving long-lasting success for their athletics programs and the community."
Georgia Southern Sports Properties, the locally based team of Learfield—the media and technology company powering college sports - is the exclusive multimedia rights holder for Georgia Southern Athletics and handles all sponsorships, in-venue signage, and advertising on behalf of Georgia Southern.
