Prevent Child Abuse Georgia, the state leader in the primary prevention ecosystem is now Positive Childhood Alliance Georgia (PCA Georgia) and will remain the Georgia chapter affiliate of Prevent Child Abuse America.
The decision to change the name and logo stems from the program's commitment to embrace a positive and strengths-based approach to supporting families and communities.
“We are honored by the trust shown to our organization as we prepared for this transformational shift in how we approach collective action around how to best support children and families,” said PCA Georgia Executive Director Jennifer L. Stein. “We remain steadfast in our commitment to guiding a movement where all stakeholders feel part of a shared effort to support positive childhoods and build thriving communities.”
PCA Georgia has been serving communities for over 40 years and adapting to the needs of families all over the state.
The new name and logo represents the hope that Positive Childhood Alliance Georgia wants to bring to the future.
The new name, Positive Childhood Alliance Georgia, embodies a belief in the power of collaboration to enact lasting change. PCA Georgia strives to create a future where children flourish in safe, nurturing homes and communities by focusing on what families need – when and where they need it, without stigma.
Key highlights of the rebrand:
- New name and tagline: Positive Childhood Alliance Georgia – Strong Families. Bright Future.
- Updated logo and visual identity: Vibrant colors and approachable design reflect the organization’s focus on hope and inclusion.
- Mascot: In conjunction with the rebrand, a new brand ambassador, Blue, is also being introduced. A teddy bear, a beloved symbol of a carefree childhood, inspired this new partner, eager to create joy throughout the state at outreach and other events
As programs evolve, messaging strengthens, and advocacy for family-centered policies expands, PCA Georgia remains committed to its mission: strengthening families, raising awareness, and driving transformative action across the state. PCA Georgia invites everyone to unite in this shared vision. For more information, click here.
