Genesis recently supported youth sports and STEAM education initiatives in Coastal Georgia, home to Hyundai Motor Group Metaplant America (HMGMA). Genesis partnered with Georgia Hi-Lo Trail in support of its youth sports initiative, Kids Bike League. Additionally, Genesis hosted science, technology, engineering, arts, and mathematics (STEAM) education workshops at Boys & Girls Club of Bulloch County and the Frank Callen Boys & Girls Club in Savannah.
The support comes from Genesis Motor America’s corporate social responsibility initiative, Genesis Gives, which is committed to the development of the future generation by investing in STEAM and youth sports programming.
“Through Genesis Gives, we are proud to give back to our neighbors in Coastal Georgia as we now call this community our home,” said Brandon Ramirez, director of corporate social responsibility, Genesis Motor America. “Access to youth sports programs and STEAM education are critical for every child, and it is important that we are doing our part to ensure that future leaders and innovators are able to experience the academic and personal development benefits that these programs offer.”
Genesis partnered with Georgia Hi-Lo Trail, an organization dedicated to connecting and empowering rural Georgia through the development of the 211-mile Georgia Hi-Lo Trail. As part of its programming, the Kids Bike League is focused on giving children access to bikes and increasing opportunities to ride on these newly paved trails. As Genesis is committed to supporting youth sports programs, this donation will be invested in the infrastructure needed for children in Coastal Georgia to bike, hike, run, and play in a safe environment.
Genesis also hosted STEAM workshops at Boys & Girls Club of Bulloch County and the Frank Callen Boys & Girls Club in Savannah. Intertwining the values of creativity and sustainability, these workshops allowed students to use their imagination and develop their own concept for a future mobility vehicle using reclaimed and upcycled materials. After showcasing their vehicle designs, the students received a special look at the advanced technology of the electrified Genesis GV60.
“The Boys & Girls Club of Bulloch County is pleased to partner with Genesis to provide our students with an opportunity to use their imagination while participating in hands-on activities that expand their knowledge while igniting their passion of the auto industry,” said David Ball, chairman, board of directors, Boys & Girls Club of Bulloch County. “We appreciate the opportunity for our students to participate in this development opportunity.”
About the Georgia Hi-Lo Trail, Inc.
Georgia Hi-Lo Trail, Inc. is a 501(c)3 organization dedicated to connecting and empowering rural Georgia through the development of the 211-mile Georgia Hi-Lo Trail. The trail will join communities across an 8-county area. When complete the trail will connect to the 39-mile Firefly Trail to create the longest paved trail in the U.S.
Georgia Hi-Lo Trail programming includes the following initiatives to promote its values and raise awareness for its mission. Kids Bike League serves children within the eight-county region to deliver equal access to bikes, opportunities to ride, and empowerment for growth. Learn more on KidsBikeLeague.org. Athens to Savannah Ride, scheduled for October 17-20, 2024, offers cyclists the choice between a 3-day road ride or a 4-day gravel ride, both covering 285 miles and finishing in Historic Downtown Savannah. Learn more on AthensToSavannah.com.
About Genesis Gives
Genesis Gives is a corporate social responsibility initiative from Genesis Motor America. Expanding on the brand's commitment to the highest standards of performance and its athletic elegance design identity, Genesis Gives supports nonprofit organizations with the goal of improving access to, and performance in, youth sports and STEAM education in under resourced communities.
Since 2022, Genesis has donated nearly $1.8 million to support communities across the country. For more information, visit www.GenesisGives.com.
About Genesis Motor North America
At Genesis, we put the customer at the center of every decision we make. Genesis is a global automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, forward-thinking, and distinctly Korean characteristics within its unique Athletic Elegance design identity.
With a growing range of award-winning models — including the 2023 MotorTrend Car of the Year G90 along with G70, G80, GV60, GV70, GV80, and GV80 Coupe – Genesis aims to lead the age of electrification with battery EVs, starting with its Electrified G80, GV60, and Electrified GV70 models.
