Take your business’ digital marketing to the next level with the Small Business Development Center of UGA Digicon Series. Join them for 3 of the hands-on workshops designed to teach you the tools and tactics you need to make your company stand out online. All sessions will be held from 9:00am-12:00pm
With the growth of social media and other digital marketing avenues, it can be easy to overlook email marketing. However, this form of communication has the highest return on investment of all digital marketing tactics. During this session, we will discuss how to develop a strong contact list, how to write effective content and how to use automation to encourage sales.
A key part of your digital marketing strategy should be measuring your website’s results. Google Analytics is the top platform for analyzing website performance, and it is free to use. During this session, we will walk through setting up your Google Analytics account, understanding the information it provides and developing reports to monitor your site’s performance.
ABOUT UGA Small Business Development Center
The Small Business Development Center (SBDC) provides tools, training and resources to help small businesses grow and succeed. Designated as one of Georgia’s top providers of small business assistance, the SBDC has 18 offices ranging from Rome to Valdosta to serve the needs of Georgia’s business community. Since 1977, our network of partners has helped construct a statewide ecosystem to foster the spirit, support, and success of hundreds of thousands of entrepreneurs and innovators.
The Small Business Development Center, a Public Service and Outreach Extension of The University of Georgia, is funded in part by the U.S. Small Business Administration (SBA). The University of Georgia Small Business Development Center is nationally accredited by the Association of SBDCs.