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Jimmy John’s launches new customer rewards experience

Users can now collect badges by purchasing different menu items to earn rewards
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Those who complete and unlock The Gauntlet by March 15, can earn the super-sized Jimmy Chips beanbag chair. Credit: Jimmy John's

Those who love Jimmy John’s can now earn more rewards from the fresh sandwich venue.

The company's Freaky Fast Rewards program recently launched an enhancement to its existing program, which offers customers the opportunity to unlock badges and earn rewards and swag.

“Three years in, we’ve seen great success and an opportunity to continue to evolve the program. Consumers love gamification, so it’s the natural next step,” said Darin Dugan, CMO of Jimmy John’s.

The badges are now available in the Jimmy John’s App. One special badge called ‘The Gauntlet’ is earned when a Freaky Fast Rewards member purchases all 25 core menu sandwiches, in size regular or giant.

Those who complete and unlock The Gauntlet by March 15, can earn the super-sized Jimmy Chips beanbag chair.

The 25 sandwiches include:

  • Plain Slims #1 to 6
  • Originals #1 to 6
  • The J.J.B.L.T.
  • Favorites #7 to 17
  • J.J. Gargantuan

“We’ll be releasing new surprise and secret achievement badges throughout the year,” added Dugan.

For more information, click here.