Anheuser-Busch, America’s leading brewer, has announced its commitment to become the domestic beer, craft beer, and seltzer sponsor of Georgia Southern University Athletics, including sponsorship rights in the ready-to-drink canned cocktails category as well. The three-year agreement unites iconic brands that share a mission to build meaningful connections with sports fans on game day and enhance the Paulson Stadium experience.
“We are very grateful and appreciative of the continued support from Anheuser-Busch and Southern Crown Partners [previously Southern Eagle],” said Georgia Southern Director of Athletics Jared Benko. “Their collective passion was instrumental in expanding this partnership to include a ‘Hail Southern’ bottle. I want to thank the Anheuser-Busch and Southern Crown teams for their teamwork on this unique project they created for our fans!”
Limited Edition “Hail Southern!” Bud Light
Coinciding with the noted sponsorship, Bud Light will release limited-edition Georgia Southern co-branded packaging featuring the classic rally cry “Hail Southern!” Available in 16-ounce aluminum bottles, this limited-edition package will be available throughout Statesboro and Southeastern Georgia at the end of August.
Additionally, fans 21+ in Paulson Stadium will be able to enjoy the limited-edition Bud Light Hail Southern bottles along with a full lineup of great alcoholic beverages including Wicked Weed, Cutwater canned cocktails, NUTRL Vodka Sodas, and other domestic favorites Michelob ULTRA and Budweiser.
On game days, fans 21+ can expect exciting in-stadium and on-site activations all season long, including the return of the Bud Light Cabanas in the end zone. Fans will have a chance all season to win instant seat upgrades to the Bud Light Cabanas, and the opportunity to text-to-win from their favorite retailers. Anheuser-Busch will have exclusive in-stadium advertising rights for domestic beer and ready-to-drink spirits. It also will have brand visibility through multiple university platforms, including video board and field level signage, balcony LED ribbons, concourse level activations, and the Cutwater Tailgate Show.
Georgia Southern University, Anheuser-Busch, and Southern Crown Partners share a profound dedication to educating and encouraging fans to drink responsibly. In support of those efforts, Anheuser-Busch will bring its Decide to Ride campaign to game days, urging fans to plan ahead for a safe ride home.
Anheuser-Busch has a proud tradition of promoting responsible drinking behaviors and investing in new ways to drive awareness around this critical issue. Anheuser-Busch and its wholesaler partners have invested more than $1 billion in responsible drinking initiatives and community-based programs to prevent underage drinking, impaired driving, and other harmful use of alcohol.